Anyone who has been involved in Search Engine Optimization for some time should be aware that advanced Google search operators are not new. These are special commands that make regular Google searches seem laughably simplistic. In most cases, it is easy to remember the search operators. You will remember them because they are short commands. Knowing how to make effective use of them, however, is another matter. Although most SEOs are familiar with the basics, there are a few who have mastered them.
Google Advanced Search Operators: An SEO Guide
We will assume that you are already familiar with the use of Google in today’s industry. As a result, we will begin by discussing advanced operators. You will be assisted by the operators to navigate some specific websites and narrow down your search in a manner most laymen will not be able to accomplish.
Website:
You should limit your search to a single website. In order to determine whether your indexed web pages are in accordance with your database, you may conduct a general search.
Use to:
Make sure that there is no duplicate content or other SEO errors within the site.
Find out whether there are any link opportunities on the specific website. There is no mention of the product in the comparison posts provided by industry websites (direct competitors have been covered, but not the product itself)
Source:
The website is operated by a sister company. Google News provides the option of selecting a specific source. If you need to cite some specific news sources while writing down the news items, this feature is extremely useful.
Use to:
• Ensure that your content is spiced up with tidbits and quotes.
• For reliable websites, source news articles.
Intext:
This method informs Google that you are searching for results where the text appears in the body of the page. The title will be returned, but if no body text appears, it will not be returned. As this works in a similar manner to Google search results, there are no advanced uses. We have kept this on our list to compare it to the next operator, “Allintext.”.
Allintext:
Accordingly, the query should be in the body text of the web page, just as intext. It is assumed that Google does not include this information in the search results if it is not included in the search results. As a result, they function in a similar manner to ” ” quotes in individual sentences.
Use to:
• For long-tail keywords, force the right results.
• Get accurate quotes.
Intitle:
By using Intitle, you are instructing Google to return only results that contain the search term in the meta title tag of the web page. It is possible to determine how many pages a search phrase will return by using the operator.
Use to:
• Identify opportunities for backlinks.
• Consider different levels of keyword competitiveness.
Allintitle:
This tag includes the title meta tag for each word in the query, just like intitle. If you are selling air pods on your eCommerce website, you may be able to find other websites that have ‘air pods’ in their titles by using the operator.
Direct competition can be identified easily and quickly through this method.
Use to:
• Assess the level of content dedicated to the long-tail keyword.
• Locate your direct competitors.
Inurl:
The search engine can return results that include search words in the URL, just as it does with Intext and Intitle. It is common for this to drastically reduce search volume and help find potential direct competitors.
Use to:
• Reduce the number of poor results.
• Search for opportunities to build backlinks.
• Identify any direct competitors.
Allinurl:
A search query should include all types of words in the URL in order for it to be returned. There are often no or few results returned for long search phrases.
Can be used for:
Reduce the number of poor results for popular topics by filtering them out.
Filetype:
A filetype specifies that Google should return results that contain only specific types of files. This is extremely useful when searching for research that is often available in PDF and other document formats, as opposed to HTML.
Use to:
The site provides quick access to original research, case studies, and statistics related to a wide range of topics.
Related:
Using Related: The tool locates websites related to the URL you specify. By using this method, one can gain an understanding of how Google categorizes the website as well as its competitors.
When it comes to airbnb.com, for example, it returns the usual suspects in terms of search engine optimization, as well as a few peripheral competitors competing for attention.
Technical Audits
The importance of a technical SEO audit cannot be overstated, particularly for large websites, where more than 200 factors must be considered. Although it is important that the results of the tool be sent to the client, it is not all about spitting out the results. Anyone who wishes to do so will be able to do so easily. An SEO expert who is worth his or her salt can develop a custom strategy for the client that will prioritize the SEO tasks as well as get the website from where it is to where it needs to be. An important aspect of achieving this objective is the technical SEO audit.