Google is becoming smarter every day. Search engines can now understand user intent quickly and present accurate results within seconds. Although Google is getting smarter, businesses are still focused on limited keywords.
The good news is that today’s landing pages can rank for hundreds of keywords. The content must be clustered to accomplish this. The purpose of this blog is to provide an extensive understanding of keyword clustering.
What Are Keyword Clusters And Why They’re Necessary?
A keyword cluster is a group of keywords that helps a page rank for multiple keywords at the same time. Those clusters represent searches with similar intent. Consider the following examples: a road bicycle, a black bicycle, and a gear bicycle. Even though these are different search terms, all of them indicate that the user is interested in buying or learning more about road bicycles.
Your traffic for other search terms will be reduced if you rank only for the basic keyword, i.e. road bicycle. As a result, you may lose out on valuable traffic, conversions, and sales. It’s a huge loss for any business that deals with such products and services. Having all of these keywords ranked would be a valuable asset for a bicycle business. It is possible, however, to rank for multiple, relevant keywords with keyword clustering.
Clustering keywords allows keyword rankings to include related terms as well. It is therefore critical to rank a page for primary keywords and long-tail variants. When a business begins appearing in searches for its primary keywords and their related keywords, keyword clustering can result in 10-20x traffic to the pages.
By appearing in more searches, the business improves its visibility, resulting in more traffic. Increasing traffic leads to more conversions and leads, which, in turn, boosts a company’s sales and revenue. Therefore, keyword clusters can be of significant benefit to businesses today, making them a necessity.
How To Get Started With Keyword Clusters?
Business owners should be aware that this strategy is time-consuming, despite its benefits. SEO and content teams will have a lot of work to do with this strategy, which requires intense keyword research and the creation of content.
A website’s topic clusters are the key to making it both Google and user-friendly. As a result, there are the following benefits:
- A faster improvement in ranking on the SERPs.
- Develops expertise and authority in your niche.
- Higher rankings for long-tail and short-tail keywords.
- Increased organic traffic.
- A better opportunity to build links
To start clustering keywords, follow these steps:
1. Start With Your Keyword List
To begin, extensive keyword research must be conducted. The first step is to identify the main keyword you would like to rank for. Almost all businesses offer some core services or products that they would like to rank for. Businesses have varying products and services, so their primary keywords can differ.
As soon as you have selected your primary keyword, finalize the terms that relate to it. You’ll use these long-tail phrases for your search terms. This means that these keywords are subtopics of the main topics that people usually search for, thus increasing your search volume.
Consider your competition and research the terms they are ranking for. You can start there. You can then use a keyword tool to find similar keywords, questions, and phrases that search for products and services similar to your own. Target these key terms to reach your ideal audience or customers.
The use of spreadsheets can help you keep track of your keyword research. Managing keywords this way is the most effective method. Furthermore, organic ranking difficulty, CPC (Cost Per Click), and search volume can be added to the data for more accurate results. The following parameters will help you determine which keywords are most economically valuable. To get the maximum return on investment, businesses should target such keywords.
An expert from the best SEO Company can identify upwards of a thousand keywords during their research. When starting, 100 keyword search phrases are enough to identify multiple topic clusters around which a website can be developed.
Make sure you include keywords that are relevant to the type of audience you want to attract to your website. You would certainly attract the right audience to your website if you included the appropriate keywords. Most likely, these are the people who will convert and give you sales.
2. Divide Your Keywords Into Groups
Following the selection of several keywords, it is time to categorize them. It is easier to arrange the keywords when they are grouped. Your search terms or keywords are automatically detected for patterns. For convenience, you can group keywords by subtopics, synonyms, or phrases. The result is the formation of clusters and keyword groups.
Here are some examples of how you can divide keywords:
Similar Search Intent :
It is critical to differentiate keywords based on their search intent. You can easily group keywords with similar search intent. Take a look at a landing page with different keywords. The content can be confusing to readers as well as search engines. It is possible, however, to group keywords with similar search intent.
Search Volume And CPC (Cost-Per-Click) :
The method of grouping and selecting keywords based on search volume and CPC determines which keywords will be profitable, as well as those that will have some traffic. These parameters can also be used to group keywords.
As a result, include only those keywords with a reasonable search volume and a profitable CPC.
Ranking Difficulty :
Some keywords are easy to rank for, while others are difficult. The only keywords you should include in your keyword list are those that can be ranked organically.
Your keyword count should decrease with these parameters and divisions. However, don’t worry, since the goal here is to target only profitable, relevant keywords. You should form keyword clusters within these remaining keywords.
3. Make Your Pillar Pages Stand Out With Keyword Clusters
Your business website content is now ready to be written and optimized once the keyword cluster has been selected. As a result, keyword clusters represent your website’s niche topics. A “pillar page” is a broader page that focuses on educating or attracting customers. In addition to being lengthy, they cover a wide range of topics.
In contrast, landing pages are used primarily for conversion purposes and are focused on specific topics.
On-page SEO practices for pillar pages should also be followed. Optimizing your content for your overall website can be easier with a content optimization tool.
To rank your pillar pages, you should:
- You should write content that covers the topic in depth.
- Make sure you use your keyword phrase in H2 and H3 and make sure you have a solid page structure.
- Give the users a quality page experience. Adding videos, photos, links, and more will improve the user experience on your page.
You can improve your pillar pages’ authority by blogging about subtopics or questions related to your core keywords. Content on the website will be organized into topic clusters as it is added.
Landing pages can rank better with an interlinking strategy. You must get links from your website’s blog posts if you want your pillar page to appear. By ranking premium keywords this way, pillar pages can then link to landing pages, forming a chain of connections within the website. You will be able to reach more visitors this way.
In general, a business tends to have more landing pages and pillar pages if it offers more services or products. A small website or cluster will be created as a result of having some core services. You should present keyword clusters better than your competitors and outrank them. In addition, internal linking and content are heavily influenced by keyword clusters, so they determine a website’s quality and relevance.
A website’s interconnectivity increases when it has relevant internal links and content. This results in a visitor spending more time on the website, thereby increasing engagement. Since the structure of your website is well defined, Google can also understand it better.